China Trademark Registration

Secure Your Brand in China

Having a registered trademark can significantly enhance a brand’s value. It serves as an intangible asset that can be used in licensing agreements, franchising, or as a point of leverage in business negotiations. In some cases, the brand itself can become more valuable than the physical products or services it represents, especially if the trademark is well-known and highly recognized in the market.

In addition, China implements a so-called ‘First-to-File’ principle. That is to say, China National Intellectual Property Administration (CNIPA) would grants trademark rights to the first entity that files an application to register a trademark. A saying goes that before your products being on sale on the market, you are always advised to file trademark registration fillings at first; otherwise, you may not have a chance to seek legal protection in China if a similar trademark has already been registered in China. Therefore it is essential for business owners to register a trademark in China before entering or operating in the market so as to diminish the risk of the trademark being registered by someone else first.

China Trademark Registration Process in China

The process of registering a trademark in China can be broken down into several key stages. Understanding these steps can help businesses avoid unnecessary delays and ensure a smooth registration process.

Trademark Search and Preparation Before applying for trademark registration, it is essential to conduct a thorough search to ensure that your desired trademark is not already in use. This step helps prevent conflicts with existing trademarks and reduces the likelihood of your application being rejected.

Filing the Application Once the trademark has been cleared, the next step is to file an application with the China National Intellectual Property Administration (CNIPA). This application includes detailed information about the applicant, the trademark design, and the goods or services for which the trademark will be used.

Formal Examination After submission, the CNIPA will review the application to ensure it meets all legal requirements. This examination includes checking for conflicts with existing trademarks, compliance with Chinese trademark laws, and the distinctiveness of the trademark.

Publication and Opposition Period If the application passes the formal examination, the trademark will be published in the Trademark Gazette. This is followed by a three-month opposition period, during which third parties can file objections if they believe the trademark conflicts with their rights. If no opposition is raised, the trademark will proceed to registration.

Trademark Registration If no opposition is filed, or if the opposition is resolved in favor of the applicant, the CNIPA will grant the trademark registration, and a certificate will be issued. The trademark is now legally protected in China.

Ongoing Management After registration, trademark owners must monitor and protect their rights against infringement. Additionally, trademarks in China must be renewed every ten years to maintain their validity.

Your Trusted Partner for China Trademark Registration

Local expertise with global standards

Our consultants understand China’s unique trademark system and apply international best practices. You receive accurate guidance, practical timelines, and regular updates that give you full confidence in the registration process.

Compliance first approach

We handle filings thoroughly to meet CNIPA standards and prevent costly rejections or disputes. Every step is completed correctly, so your rights are protected from day one.

Built to scale

We think beyond your first filing. With a trusted partner, you can expand protection to cover sub-brands, logos, and product lines, and extend your rights into other Asian markets when needed.

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Our Step-by-Step Process

Navigating the trademark registration process in China can be complex due to language barriers, legal intricacies, and cultural differences. That’s why it’s highly advisable to work with a professional trademark agency like Tannet, which specializes in intellectual property rights in China, Hongkong, and other countries around the world.

Initial consultation

Assess your brand name, logo, and target classes.

Trademark search

Check availability and identify potential conflicts.

Document preparation

Translate, notarise, and prepare application materials.

Application filing

Submit to CNIPA with the correct classifications.

Examination and review

Monitor progress and respond to office actions.

Approval and publication

Receive your certificate once approved.

Renewals and recordals

Keep your trademark valid and updated.

Enforcement support

Protect your rights against infringement when required.

Secure Your Brand in China